:root,.dash{--coral:#ff6b6b;--coral-soft:#ff8a8a;--navy:#37475D;--cream:#f0ede8;--cream-light:#f5f2ed;--warm-gray:#e0dbd4;--muted:#7a8599;--ink:#37475D;--border:1px solid rgba(0,0,0,.07);--radius:20px;--radius-sm:12px}.dash *{margin:0;padding:0;box-sizing:border-box}.dash{font-family:DM Sans,sans-serif;background:#fff;color:var(--navy);overflow-x:hidden}.dash img,.dash svg{display:block;max-width:100%}.dash a{color:inherit;text-decoration:none}.dash .container{width:100%;max-width:1080px;margin:0 auto;padding:0 64px}.dash .coral{color:var(--coral)}.dash-intro{padding:88px 0 36px}.dash .eyebrow{font-size:11px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--coral);margin:0 0 16px}.intro-icon-wrap{margin:0 0 18px}.intro-icon{width:46px;height:46px;display:block}.dash .reveal.d3{transition-delay:.24s}.dash-intro h1{font-size:clamp(34px,4.4vw,52px);font-weight:900;letter-spacing:-.03em;line-height:1.06;color:var(--navy);margin:0 0 20px}.dash .lede{font-size:18px;color:var(--muted);line-height:1.65;max-width:660px;margin:0}.kpi-opener{padding:24px 0 8px}.opener-frame{background:#fff;border-radius:var(--radius);border:var(--border);box-shadow:0 2px 8px #0000000a,0 16px 44px #0000000f;overflow:hidden}.opener-head{background:var(--navy);padding:18px 24px;display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:14px}.opener-head-left{display:flex;align-items:center;gap:14px}.opener-logo{width:40px;height:40px;flex-shrink:0;display:flex;align-items:center}.opener-logo img{height:100%;width:auto;object-fit:contain}.opener-title{font-size:16px;font-weight:700;color:#fff;letter-spacing:-.02em;display:flex;align-items:center;gap:10px;flex-wrap:wrap}.sample-pill{font-size:9px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:#ffffffd9;background:#ffffff24;border:1px solid rgba(255,255,255,.2);padding:3px 8px;border-radius:20px}.opener-sub{font-size:11px;color:#ffffff80;margin-top:3px}.range-group{display:flex;background:#ffffff1a;border:1px solid rgba(255,255,255,.15);border-radius:10px}.range-btn{padding:8px 13px;font-size:11px;font-weight:600;font-family:inherit;background:transparent;border:none;cursor:pointer;color:#ffffff80;transition:all .15s}.range-btn:hover{color:#ffffffe6}.range-btn.active{background:#fffffff2;color:var(--navy);border-radius:8px;margin:3px;padding:5px 11px}.opener-body{padding:24px;background:var(--cream-light)}.kpi-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.kpi-card{background:#fff;padding:22px;border-radius:var(--radius-sm);border:var(--border)}.kpi-card.highlight{border-color:#ff6b6b59;border-top:2px solid var(--coral);padding-top:21px}.kpi-card .kpi-label{font-size:11px;font-weight:600;color:var(--muted);text-transform:uppercase;letter-spacing:.05em;margin-bottom:10px}.kpi-card .kpi-value{font-size:28px;font-weight:700;color:var(--navy);letter-spacing:-.02em;font-variant-numeric:tabular-nums}.kpi-change{display:inline-flex;align-items:center;gap:3px;font-size:11px;font-weight:700;padding:2px 7px;border-radius:20px;margin-top:8px}.kpi-change.up{background:#34d3991f;color:#059669}.opener-caption{font-size:14px;color:var(--muted);line-height:1.6;margin:18px 2px 0;max-width:720px}.rows{padding:24px 0 8px}.row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px;align-items:center;padding:44px 0}.row+.row{border-top:1px solid rgba(0,0,0,.05)}.row.reverse .row-visual{order:2}.row.reverse .row-text{order:1}.row-text{max-width:460px;padding-right:8px}.row.reverse .row-text{padding-right:0;padding-left:8px}.row-label{font-size:22px;font-weight:800;color:var(--navy);letter-spacing:-.02em;line-height:1.22;margin:0 0 14px}h2.row-label{font-family:inherit}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.row-body{font-size:15px;color:var(--muted);line-height:1.7;margin:0}.row-visual{min-width:0}.mini{background:#fff;border-radius:var(--radius);border:var(--border);box-shadow:0 2px 8px #0000000a,0 14px 40px #0000000f;padding:20px;min-width:0}.mini-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px;flex-wrap:wrap;gap:10px}.mini-title{font-size:14px;font-weight:700;color:var(--navy);letter-spacing:-.015em}.mini-note{font-size:11px;color:var(--muted);display:inline-flex;align-items:center;gap:7px}.shopify-glyph{height:18px;width:auto;display:block}.recon{display:flex;align-items:center;background:var(--cream-light);border:1px solid rgba(0,0,0,.06);border-radius:14px;padding:20px 12px;margin-bottom:14px}.recon-side{flex:1;text-align:center}.recon-label{font-size:10px;color:var(--muted);text-transform:uppercase;letter-spacing:.05em;font-weight:600;margin-bottom:6px}.recon-label.strong{color:var(--navy);font-weight:700}.recon-num{font-size:28px;font-weight:700;color:var(--navy);letter-spacing:-.02em;line-height:1}.recon-num.big{font-size:34px}.recon-gap{flex:0 0 auto;text-align:center;padding:0 10px}.recon-arrow{font-size:18px;color:var(--coral);line-height:1}.recon-gaptext{font-size:10px;font-weight:700;color:var(--coral);margin-top:4px;white-space:nowrap}.split{padding:2px}.split-label{font-size:10px;color:var(--muted);text-transform:uppercase;letter-spacing:.05em;font-weight:700;margin-bottom:10px}.split-bar{display:flex;height:8px;border-radius:4px;overflow:hidden;background:var(--cream)}.split-bar-fill{background:var(--coral)}.split-bar-legend{display:flex;justify-content:space-between;margin-top:7px}.split-bar-legend .new{font-size:10px;color:var(--coral);font-weight:700}.split-bar-legend .ret{font-size:10px;color:var(--muted);font-weight:600}.chart-wrap{position:relative;height:220px;width:100%;min-width:0}.chart-wrap canvas{max-width:100%!important}.chart-toggle{display:flex;gap:5px;flex-wrap:wrap}.chart-toggle-btn{padding:5px 11px;border-radius:20px;border:1px solid rgba(0,0,0,.08);background:transparent;font-size:10px;font-weight:600;font-family:inherit;color:var(--muted);cursor:pointer;transition:all .15s}.chart-toggle-btn.active{background:var(--navy);color:#fff;border-color:var(--navy)}.funnel{display:flex;flex-direction:column;align-items:center}.funnel-step{width:100%;display:flex;justify-content:center}.funnel-bar{background:var(--coral);border-radius:6px;display:flex;justify-content:space-between;align-items:center;color:#fff;font-weight:600;font-size:12px;padding:10px 16px;font-variant-numeric:tabular-nums;transition:width .6s cubic-bezier(.25,.46,.45,.94)}.funnel-conn{display:flex;justify-content:center;padding:3px 0}.funnel-rate{font-size:10px;font-weight:700;border-radius:20px;padding:2px 10px}.funnel-rate.good{background:#34d39926;color:#059669}.funnel-rate.warn{background:#d4922a26;color:#d4922a}.creatives-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}.creative-card{background:#fff;border-radius:var(--radius-sm);overflow:hidden;border:var(--border)}.creative-card.top{border:1px solid var(--coral)}.creative-thumb{aspect-ratio:1;background:linear-gradient(135deg,#e8e4de,#d8d4cc);position:relative;overflow:hidden}.creative-thumb img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}.top-badge{position:absolute;top:7px;left:7px;background:#ffffff4d;backdrop-filter:blur(14px);color:#fff;font-size:8px;font-weight:700;padding:3px 7px;border-radius:6px;letter-spacing:.06em;text-transform:uppercase;border:1px solid rgba(255,255,255,.4)}.thumb-fmt{position:absolute;bottom:7px;left:7px;font-size:8px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;color:#37475db3;background:#ffffffd9;backdrop-filter:blur(6px);padding:2px 6px;border-radius:5px}.creative-info{padding:10px}.creative-name{font-size:10px;font-weight:600;color:var(--navy);margin-bottom:6px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.creative-stats{display:flex;justify-content:space-between;font-size:10px}.creative-stats .cl{color:var(--muted)}.creative-stats .cv{font-weight:700;color:var(--navy)}.creative-stats .cv.coral{color:var(--coral)}.section{padding:56px 0 104px}.cta-card{background:var(--navy);border-radius:32px;padding:72px 64px;text-align:center;max-width:680px;margin:0 auto;position:relative;overflow:hidden}.cta-card:before{content:"";position:absolute;top:-100px;right:-100px;width:320px;height:320px;background:radial-gradient(circle,rgba(255,107,107,.22) 0%,transparent 70%)}.cta-card h2{font-size:clamp(28px,4vw,42px);font-weight:900;color:#fff;letter-spacing:-.03em;line-height:1.12;margin:0 0 16px;position:relative}.cta-card p{font-size:17px;color:#ffffff9e;margin:0 auto 36px;max-width:440px;position:relative;line-height:1.6}.cta-buttons{display:flex;gap:12px;justify-content:center;position:relative;flex-wrap:wrap}.btn-primary{display:inline-flex;align-items:center;gap:10px;padding:16px 32px;background:var(--coral);color:#fff;border:none;border-radius:12px;font-family:inherit;font-size:15px;font-weight:700;cursor:pointer;box-shadow:0 4px 24px #ff6b6b59;transition:transform .2s,box-shadow .2s}.btn-primary:hover{transform:translateY(-2px);box-shadow:0 8px 32px #ff6b6b73}.btn-primary svg{width:16px;height:16px;stroke:currentColor;stroke-width:2;fill:none}.btn-ghost{display:inline-flex;align-items:center;gap:8px;padding:16px 28px;border-radius:12px;font-family:inherit;font-size:15px;font-weight:700;cursor:pointer;background:#ffffff1a;color:#fff;border:1px solid rgba(255,255,255,.2);transition:all .2s}.btn-ghost svg{width:18px;height:18px;stroke:currentColor;stroke-width:2;fill:none}.btn-ghost:hover{background:#ffffff26}.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s cubic-bezier(.2,.6,.2,1),transform .7s cubic-bezier(.2,.6,.2,1)}.dash .reveal.in{opacity:1;transform:none}.dash .reveal.d1{transition-delay:.08s}.dash .reveal.d2{transition-delay:.16s}@media(max-width:880px){.dash .container{padding:0 24px}.dash-intro{padding:56px 0 28px}.kpi-grid{grid-template-columns:1fr 1fr}.row{grid-template-columns:1fr;gap:24px;padding:36px 0}.row.reverse .row-visual{order:1}.row.reverse .row-text{order:2}.row-text{max-width:none;padding-right:0;padding-left:0}.row.reverse .row-text{padding-left:0}.opener-body,.mini{padding:16px}}@media(max-width:560px){.creatives-grid{grid-template-columns:repeat(3,1fr)}.recon{flex-direction:column;gap:12px}.recon-gap{padding:0}.recon-gap .recon-arrow{transform:rotate(90deg)}.funnel-bar{font-size:11px;padding:9px 13px}}@media(prefers-reduced-motion:reduce){.reveal{opacity:1!important;transform:none!important;transition:none!important}.funnel-bar{transition:none!important}}
