Weekly Intelligence
Your weekly Meta ads brief,
read against your own history.
Every Tuesday, one short brief on the week just gone. It reads your numbers against your own account, names the single thing worth acting on, gives a verdict on each creative, and writes the briefs for what to make next. Not a dashboard to interpret, a decision already made. Below is a sample, built on example data.
An example of your weekly intelligence brief
One thing to act on this week. The rest of the account held its ranges.
Returning-customer revenue slipped for the third week running, even as new-customer ROAS climbed to its strongest in two months.
A four-minute read that replaces an afternoon of digging. The brief leads with the one decision that matters, then shows the grounding behind it.
ROAS
3.84x
▲ +9% vs your median
Returning rev
$11.5K
▼ -12% vs your median
Purchases
284
▲ +6% vs your median
AOV
$168
— in range
Measured against this account's own median, not an industry average.
Benchmarked against you, not an industry average.
Every number is read against your own account's history, so "good" and "bad" mean something for your brand instead of a generic table that was never about you. A 3.84x ROAS is only good or bad next to where your account usually sits, and that is exactly what the brief measures it against.
It remembers every week it has seen for your account.
It has a memory. It gets sharper the longer it runs.
The Peach System remembers every week it has seen for your account. Week one is useful. By week twelve it is sharp. The longer it runs, the more it knows what normal looks like for you specifically, and the faster it catches when something has genuinely changed instead of just wobbled. That accumulated memory of your account is the part a brand-new tool, or a generic benchmark, simply cannot have. It is the difference between a report and intelligence that compounds.
Rebuild the retention audience before it drags the blended number.
Returning-customer revenue has slipped three weeks running while acquisition stays strong. The account is leaning harder on new customers to hold its total, which is working now but thins the base you rebuild from later.
Reads your numbers, then makes the call.
Your dashboard shows you everything that happened. That matters, and you need it. But on a busy account "everything" is a lot to read every week, and the thing that actually deserves your attention can sit three scrolls down. So the brief reads the same metrics and structured data you would pore over yourself, weighs them against your account's own history, and names the single thing most worth acting on, with the reasoning and the numbers attached. You still have the full picture. You just do not have to find the signal in it on your own.
A verdict on every creative, not just a leaderboard.
A ranked list tells you the order. It does not tell you what to do. This gives each live ad a plain call, scale it, watch it, or rest it, with a sentence on why. So the ad carrying the account gets more room, the one quietly tiring gets pulled before it costs you, and you spend your time briefing the next winner instead of reading rows.
Hook
“The reason regulars keep coming back, in one bottle.”
Visual
Hero product on a warm, clean background. Returning-customer proof front and centre. Coral accent on the offer.
Call to action
Shop the refill
The next brief, written from what just worked. Backed by the data.
Each week you get three creative briefs, built from the patterns the brief just found in your own account. Hook, visual direction, copy and call to action, in your brand's tone, ready to hand to a designer or run through the Creative Generator. The loop closes itself: the week tells you what is working, and the briefs turn that straight into what to make next.
It sees the season coming, and remembers how you did last time.
Ramadan, Eid, White Friday, National Day. The moments that move a GCC account do not wait for you to notice them. The Peach System tracks the seasonal calendar for your region and surfaces each one while there is still time to prepare the creative and the budget. And because it remembers how your own account moved through last year's seasons, each year's preparation is sharper than the last. You walk into the season set up, not scrambling.
Get next Tuesday's
brief on your account.
Connect your Meta account and your first brief lands the following Tuesday, reading your real numbers against your own history. 7-day free trial.